As we know that online competition continues to increase and new websites need to be launched, it’s time to focus on your content marketing strategy and invest in SEO. In SERP, websites should meet specific requirements that why SEO strategy going to be very important. According to best seo consultant india,Using the latest SEO trends, you have to need to update your website based on the important prospects and potential customers find you in the search engine results.
- Snippets important than search clicks
In the present scenario, Google has evolved to deliver a better search experience for the user in recent years by using its featured Snippets. Generally, It’s (snippets) appear above the number #1 organic result refers to as position zero. By using this feature, you may able to drive more clicks to your website. Featured Snippets can give the boost in ranking depending on their quality that why don’t take this trend lightly. Do you know that more than 54.8% of clicks from Google originate from featured Snippets?
- Secure websites are essential
User safety is one of the major concerns that do not seem to have much to do with SEO technique but it improves the user experience. When a user does not feel safe on the web page, it may very likely to leave immediately. As a result, a high bounce rate can affect the ranking of the page in an organic search listing that why we have to need to enable HTTPS protocol for our site. An HTTPS offers a secure connection to website user that is both encrypted and authenticated. If you are trying to collect personal information who visits your website by using a web form, you must protect their privacy. You have to ensure your users that their data is secured for a long as they stay on the page.
- Websites optimize for voice search
Voice searches become a popular trend among internet users with the growing use of mobile devices. These searches are not limited to mobile phones, but it can be performed on home voice assistants such as the Voice pod, Samsung smart TV, etc.
Let’s see how voice searches change SEO?
Instead of entering search queries, a user asks a question via voice option and the search engine does a lot of work to fetch the relevant information that the user is searching for a moment. By the year 2020, It is assumed that more than 50% of searches will be based on Voice search.
- Videos as Source of Information
According to Blogger Timer , do you know people show their interest in using the video than text messages? Soon videos, searches are going to be popular nowadays, according to the survey, 6 out of 10 people would rather watch online videos than television that why YouTube is becoming the new TV for users.
But how does it affect SEO strategy?
If you optimize your videos for search users, you can get more and more traffic for your website. By using the appropriate keywords in the description and headline of your video will make sure to get a large number of people who are interested in that subject.