Generally, after established business, the next step is to expand it. Nowadays, all of you want to grow your business or boost the appearance of your brand from one to another higher level. Most of you find the different and latest tactics to expand your business. And for this, you need to generate leads.
In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is standing by sharing contact information such as email, phone number, or even a handle social media. In terms of the growth of your business leads plays an important role. Generating high-quality leads is not easier. It is the top marketing challenge. To attract targeting audience most people switch to social media marketing tactics or social media marketing agency in Sunshine cost to know the different and correct ways to make use of all social platforms.
Most of marketers think that social media is only a good for brand building. But they are completely wrong. Social media is much more than just a way to grow your brand or connect with people. With its proper use, you can use sites like Facebook, Twitter, and LinkedIn that helps you to generate high-quality and real leads for your business.
Nowadays in terms of Digital Marketing Agency Sunshine Coast, social media marketing is the best platform to connect with people and expand businesses or brands. But to connecting with social media and lead generation there are few things that you need to know and remember:
- Who is your targeted audience?
- What are the interests of your target audience?
- Which product you could potentially sell to the audience?
- Is your selling products can complete their needs and requirements or not?
- How you can turn the users into your paying customers.
To consider all these things correctly, you need to choose the right social media channel to easily generate quality leads. The techniques you are using for generating leads depend upon the type of channel or site you are using for focusing on. Here are some ideas are considered below!
# 1 Facebook:
Facebook is the first and most effective social networking sites and quickly gaining profit, users or traffic. Facebook presents several different and unique marketing opportunities for businesses to enhance the appearance of your brand.
Tips to generate Leads with Facebook:
Contests: Facebook content is easy to increase traffic on your page and likes to convert these users into leads and signups by enticing them with a price. It is also a good way to gather emails. With email, you can make use of email marketing and send them regular updates about your sales, products, and services.
Create a page like a Website: Make your Facebook page like a website and shifting your normal page to a lead generation tool. It will also impact the content you post on the page and engage more people. To make your page effective, create a custom tab include contact forms. It is also the best way to capture leads.
# 2 Twitter:
Another best social media marketing platform called “Twitter”. Nowadays, this social media platform is the king of new things. Yes, you probably notice that twitter allows you to easily promote your research, proving links through blogs, news items, and post stories. Moreover, you can also reach a large number of people through tweets and retweets.
Tips to generate Leads with Twitter:
Twitter cards: A Twitter card is content designed to give users a rich media experience. With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets. It helps you to drive traffic to your website.
Some tips about how to use:
• Add some eye-catching Images.
• Make use of different statistics help.
• Customize info within just 140 characters.
Track Brand Mentions:
Tracking Mentions on twitter is very important. Twitter mentions referring to the public tweets a particular account receives coming from other Twitter accounts. By tracking the mentions on Twitter, you will be able to know what other people say or think about you, your product or services, objectives and your brand, company, etc. You just need to mention your company name, common misspellings, company-related keywords, mentions of your competitors, etc.
# 3 LinkedIn:
Nowadays, LinkedIn is the top-notching social media sites for B2B leads. It is a natural lead generation and caters to professional and networking needs and requirements. With this, you can easily connect 10 million people and share the info about what you are, your services, products, and objectives.
Tips to generate Leads with LinkedIn:
Offer Free Sample: Forgetting high-quality leads, this is one of the most effective and powerful techniques. Generally, based on job role and other criteria LinkedIn premium gives opportunities to businesses to find quality leads and connect them directly with InMail.
Get on SlideShare:
LinkedIn acquired SlideShare, it is probably most incredible and one of the best things that could have with marketers. Generally, it is a content-sharing platform in the form of pdf and they get a lot of traffic. After purchasing the SlideShare, LinkedIn integrated it into the sites so your accounts can be connected.
How to use it for generating high-quality leads:
• During post, the content, write an irresistible title and provide a brief description of your content.
• Make use of case studies and materials to generate leads.
• Insert lead generation forms in slides.
• For more effective leads, add a call to action and external links.
• Design your Slideshare slides with the end goal in mind.